The Knowledge.VDNH project invites you to Media Mondays, hosted by the Moscow State University journalism department

4 june 2021

On 7 June, the Knowledge.VDNH project begins a new season of Media Mondays open lectures. Leading instructors from Moscow State University's journalism department will discuss the latest trends in media and the nuances of professional journalism. The programme will take place in the Worker and Kolkhoz Woman Pavilion. Attendance is free, but advanced registration is required.

The Media Mondays series will open at 7 p.m. on 7 June with a lecture entitled Journalism and Media in a Digital Society. Elena Vartanova, Dean of the Department of Journalism, Professor and corresponding Member of the Russian Academy of Education will give a lecture on how a print newspaper report differs from a YouTube video, what agenda and information gatekeeping are in the era of globalisation, how new media drive new agendas and what threats journalism faces today. Click through on this link to register.

The lecture at 7 p.m. on 21 June is entitled Russia's Media Giants: Ways of Development for Leaders. Sergey Smirnov, Associate Professor and Candidate of Philological Sciences, will talk with the participants about how a media holding operates, who owns key media groups and how old industry leaders are resisting the onslaught of new digital giants. Link to registration.

At 7 p.m. on 28 June, the programme will continue with a lecture entitled Television and the Internet: What Audiences Are Watching and How? As social media grows in popularity, TV companies started thinking about new ways to develop a loyal audience. Both are currently in a power struggle over their audiences. But who are people siding with in this showdown? What is the average Russian watching, and what's happening to video content abroad? Those are the issues that will be discussed by Elina Nikolskaya, Senior Instructor and Candidate of Philological Sciences. Click through on this link to register.

At 7 p.m. on 5 July, Media Mondays participants will be treated to a lecture by Grigory Pruttskov, Associate Professor and Candidate of Philological Sciences, entitled How Journalists Became Great: the Experience of Publicists of the Past. The lecture will tell the stories of obscure foreign journalists from centuries past who became famous publicists and writers, and why their fame survived epochs and centuries. The lecture will focus on the careers of such individuals as John Milton, Daniel Defoe, Thomas Payne, Jean-Paul Marat, Nelly Bligh and Julius Fucik. Link to registration.

The programme will end on 12 July. At 7 p.m. on that day, the final lecture will be offered under the title of From the Gutter to Eat the Rich: the Folk Roots of Russian Advertising. Igor Govryakov, Senior Lecturer and Candidate of Philological Sciences, will talk about how advertising and propaganda became a national heritage in Russia, and the role advertising as a business played in the lives of such celebrities as Mayakovsky, Malevich and Pirosmani. Participants will see a multitude of rare advertising banners from the late 19th to early 20th centuries and learn about how images that started out in advertising went on to become memes in their own right. Click through on this link to register.

Anti-coronavirus measures continue to apply at VDNH. Occupancy at all venues of Project Knowledge. VDNH is restricted to 50% of capacity. Visitors are required to wear face masks and gloves and maintain social distancing.

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